This is done at the start of the music video and I think it is displayed to show that he is in a bad place. As the lead singer, Tyson Ritter, is singing about being rejected and being a loser it is shown in his current profession that his recent form from being perfect and above target has taken a dramatic fall and he is producing near to no outcomes. This particular music video from the All American Rejects illustrates the lyrics very well I believe. I think the fact that it is ‘soft rock’ plays a big part as a major section of the public usually aren’t interested in hearing new music to what they like, whereas these intriguing songs are easy to listen to and catchy. This I believe is what makes the band cutting edge as they are modernising their music and broadcasting it to huge audiences worldwide where young teenagers to the elder generations can listen with ease. On the other hand there are a lot of vocals displayed in all of their songs and the narrative is usually pretty well put across and exhibited to the audience. The ‘Rock Factor’ is there with the particular instruments the band use, and the regular instrumentals they place in their songs, which is seen all over the globe with the typical Metal and hard-core rock bands. It is hard to place the band in one category but I would say they are ‘soft alternative rock’ because they switch from the instrumentals to the flawless vocal pieces. What makes this song, and the ‘All American Rejects’ different I believe is that they manipulate numerous genre conventions to create songs and albums that seem to be marketable to an immense and worldwide audience. In the modern day we have a vast range of genres and music types, so I thought I would analyse songs from a range of categories. The song I chose was ‘Move Along’, I chose this song as I find it’s an interesting twist on the contemporary ‘normal’, rock genre. Another song I chose to analyse was a song from the All American Rejects’ top selling 2008 album, ‘When the World Comes Down’.
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